Want to use your website to raise funds? Here are five key areas I focus on whenever I'm asked to evaluate a non-profit organisation's website. You can use them too, to raise more money online for your organisation!

1. What's on the home page? If it's all about you, copy and paste this content into your 'About Us' page where it belongs – and put the home page to better use to showcase a strong, structured fundraising ask!
2. How can people give? If you don't have an online giving facility you will lose 90% of prospective donors. They've got a mouse in their hand right now, not a cheque book.
3. Who's visiting the site and what are they doing there? Interrogate your web stats to find valuable information that will help you understand visitor behaviour.
4. Give them something to do. Sign a petition, join a group, vote in a poll. There's a reason web visitors have one hand on the mouse – they like to use it!
5. Invest in online promotion. The greatest website is useless if no one knows it's there!