Well-known in South African fundraising circles, Sheila McCallum began her career as a copywriter at Downes Murray International in 1981, working with a variety of national and local non-profits collectively serving every aspect of human need, the environment and animal welfare.

In 2001, Sheila – now Creative Director of the company – left DMI to emigrate overseas. Less than a year later she was back, taking up the challenge of developing the Online Fundraising Division of DMI.

Over the next six years, she was responsible for developing & maintaining websites and online fundraising programmes for nineteen DMI clients, before establishing her own online fundraising concern in 2008.

Apart from formidable writing skills, Sheila has hands-on knowledge and experience of web design, secure online giving systems, Google promotions, and e-mail campaigns.

She was invited to speak on online fundraising at the 2005 SAIF Conference.